Plum was founded on the belief that little ones deserve the very best food from the very first bite. So a group of parents got together and started asking questions. Is white rice cereal really the best first food? Is picky eating a given? Where do taste preference come from?

In order to cultivate Nutritional Intelligence – an intelligence that will help babies choose healthy foods later in life – Plum focuses on adventurous eating through a wide variety of flavors, early and often. These are the beliefs that guide our product development every day.