IT'SUGAR strives to be "the" place where sugar hounds and the candy-obsessed come to indulge in the sights, smells, and tastes of their favorite treats. Everything from sweet and sour, to chocolate and gummy can be found among IT'SUGAR's thousands of indulgent confections. Alongside classic candy, whimsically giant goodies, and rare retro favorites, IT'SUGAR also offers exclusive, private label treats like irreverent chocolate bars and innovative candy gifts. Never one to stop at the sugar rush alone, IT'SUGAR expands their love of all things sweet and sassy with trendy, branded collections of clothing, sleepwear, home goods, and accessories.